by positivecontentfactory | Oct 1, 2018 | Blog, Wellness
Five phrases best left out of content: “I’m going to prove to you” reeks of condescension. “Are you still using X company?” demeans the intelligence of anyone who is. “We don’t do rust removal/dessert/windows” encourages prospects to focus on your shortcomings. “We...
by positivecontentfactory | Oct 1, 2018 | Blog, Wellness
In addition to projecting empathy yourself, appeal to your reader’s empathy. The best way to encourage donations to a worthy cause (or purchases where a share of the proceeds will be donated) is to tell the story of one person who has been deeply...
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